de*nada: lookbook '10 sneak peek!

This year, so far, has been a busy one. No joke. With look book shoots, completing and launching new collections, traveling to trade shows and abroad, processing and fulfilling new accounts, plus dealing with my own personal drama of planning a wedding (*gulp) and turning 30 (*double gulp) ... it's a lot for a "petite" brand to take on, considering I handle 99% of the "to do's" myself ... and it's only June! Although I work long hours, drink tons of coffee, and pretty much have breakdowns weekly (*apologies to my fiancé), I do what I do ... because I absolutely love what I do!

As shared with you all in previous posts, lookbook shoots are one of the many reasons why I keep on doing what I do. It's a time for me to collaborate with other creative individuals to a create a group of photographs that fully portrays the mood of my collection(s). And this past February, I had the pleasure of working again with a talented team of stylists / photographer + filmmaker / models / assistants to document de*nada's autumn & winter 2010 collection.

Here's a sneak peek of de*nada's autumn & winter 2010 lookbook, which will debut online in mid July 2010. Stay tuned!



beret light weight in white; fingerless gloves in white.


eternal diamonds in black & dark khaki; eternal diamonds in black & white.


belted scarf in white; beanie double pom poms in purple.

*Special thanks to Lise Metzger (photographer), Morgan Hungerford (stylist), Akemi Kanazaki (make-up stylist ), Rebekah Calo (hair stylist), Sebastien Tobler (filmmaker), Tara Kocourek (producer), Erin Spencer (assistant), Kelly Towles (caterer + my ultimate support), and our lovely models, Allison and Cliford.