de*nada's autumn + winter 2010 collection is complete! It's absolutely lovely! Tons of new styles for the ladies, and introducing many new styles for the gents :) I look forward to debuting it in the later months. However til then, we're working hard to set-up our new look book for this upcoming collection. I must say that look book shoots are one of the most enjoyable part of my job! I love photography (art overall), and to be able to work with such a skilled, creative group of artists (photographer, stylists, make-up + hair stylists, models, + assistants.) is just inspirational!
Planning a look book shoot involves weeks of preparation (to say the very least). For me, I simply start off by compiling various images from magazines, books, and from the web that inspire me (taking into consideration, the mood of the collection). Personally, this helps me visualize what direction I want to head towards in regards to the shoot's theme/aesthetics (plus, describing to your team of stylists what you want overall is so much easier with images than with words).
These images by photographer, Rodney Smith definitely inspired me. I love how each photo conveys a bit of beauty, elegance, and mystery. And I love how the models are posed in each photo, as if there's a story behind each photograph. For more information, please visit: Rodney Smith.
Stay tuned to de*nada's autumn + winter collection 2010 debuting later this year!
