Friday, May 21, 2010

art: sara neufeld.

Since I've started de*nada a few years back, I've been extremely lucky in finding interns, who are not only great to work with, but who are also very creative and talented in what they love to do.

For example, my current intern, Sara, is a fabulous photographer. She is currently photographing de*nada's upcoming autumn + winter 2010 collection, which will be debuting on our online shop in July 2010 ... stay tuned!

Recently, Sara finished a project, entitled "Tiny Lives" ... "a five part black and white series shot on 35mm film and printed on 11x14 inch Fiber paper. Each photograph focuses on objects and places them in a setting reflecting a human scenario, personifying the objects and providing a story for the scene."

From the collection, here are my favorites:


"Dark Alley Confrontation."



"Girls' Day Out."


"Dragon Slayer."


About "Tiny Lives":

We are surrounded, and in fact outnumbered, by objects. They are inanimate and yet say so much about their owners, but they do not often get to speak for themselves. I wanted to use this series as a visual and dramatic representation of human scenarios so that we as people will take a step back and think about what our belongings say about us and what objects say about the world at large. Playing with scale and angles to animate the inanimate, I placed these items in situations in which we as humans may find ourselves. This series shows the humor and drama I have found within the patterns and juxtapositions of common objects. By displaying objects in this way, I hope to better convey the way I see the world while asking viewers to look at their possessions, as well as themselves, in a different light.

To see additional work by Sara Neufeld, please visit: http://www.flickr.com/photos/saraneufeld/